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Ford Motor Company was announced as one of the 2009 Fellows’ Choice Award Winners for Brand of the Year by the Society for New Communications Research (SNCR). The foundation awarded Ford this honor because of the innovative way the company has been using social media to improve communication with its stakeholders.
Ford continues to experiment ....
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Ford proposal to U.S. Congress outlines strategy for viability.
In Ford’s proposal to the U.S. Congress, entitled “Ford Motor Company Business Plan”, Ford outlined its four-pillar plan to confront the critical issues facing the automotive industry. The plan is summarized as “One Ford – One Team – One Plan – One Goal.” The proposal also covers ....
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Ford proposes strategies to operate profitably at the current demand and vehicle mix.
Ford’s organizational restructuring plan takes place across all operations, including manufacturing, supplier relationships, dealer relationships, consumer credit operations, and salaried and hourly personnel.
Ford addressed manufacturing concerns, noting that approximately 50 percent of future U.S. manufacturing capacity would be dedicated to producing more fuel-efficient ....
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No element is more important to Ford’s plan than accelerating the production of new vehicle customers want and value.
Ford plans to achieve a better vehicle segment mix by recognizing the shift to smaller, more fuel-efficient vehicles, while still maintaining leadership in our areas of traditional strength. Highlights from the section of the plan that address ....
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Improving the balance sheet has been a continuous priority for Ford.
Ford’s plan was not simply a reaction to the current credit crisis, but rather a long-term objective that began several years ago, and has already delivered promising results. Here is a look at our ongoing efforts:
In December 2006, Ford raised $23.5 billion in liquidity, consisting ....
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Ford combines a disciplined business plan process with an inclusive approach.
Openness, accountability, transparency and responsibility are driving factors behind the One Team approach. High performance teamwork is a vital performance criterion that will be monitored weekly, monthly and quarterly to ensure continuous improvement.
Ford is reaching out and listening to customers, dealers, employees, the UAW, suppliers, ....
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Ford Engineering and Design Achieve Breakthroughs in Smart Technologies
As one of its key pillars, Ford’s entire lineup has been benefiting from its advancements in smart technologies. These include:
SYNC® System – Standard on many models, Ford’s exclusive voice-activated, seamlessly integrated mobile phone and digital music system allows drivers to place and answer calls as ....
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In 2010 Ford Reveals Exciting New Product Developments
What’s on the horizon for Ford? Here’s a glimpse at some fuel efficient, new product developments scheduled for 2010.
With up to 10 percent higher mileage, the new Ford Fusion and Mercury Milan are available in efficient six-speed automatic transmission. The hybrid models get up to 47 mph ....
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Ford Recognized for Developing Vehicle Safety System Technologies
Ford has made vehicle safety a priority, and our efforts have earned numerous awards and acknowledgements. The 2008 Taurus was rated the safest full-size car in America. And, Ford has produced more NHTSA 5-star-rated vehicles than any other automaker. With a total of 16 IIHS Top ....
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Ford Manufactures More Environmentally Friendly Vehicles Than Ever Before
Dedicated to best-in-segment fuel economy for every new or significantly new vehicle launched, Ford’s 2008 Ford Escape, Escape Hybrid, Focus, Flex and Expedition, Mercury Mariner, Mariner Hybrid and Lincoln Navigator all deliver unrivaled fuel efficiency. The 2010 Ford Fusion, Fusion Hybrid, Mercury Milan and Milan Hybrid ....